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Artmatic cosmetics products3/10/2023 ''As more women work, they don't have the time to troop to a department store when they could pick up makeup in a supermarket,'' she said. Marie Delucia, an analyst with Kidder, Peabody & Company., attributed the growth to the dwindling amount of free time that working women have. According to Miss Hill, customers have become more intent upon getting their money's worth: ''With the consumer pinched by inflation, these less expensive brands offer excellent price values to the consumers,'' she said. In today's price-conscious market, lower prices are luring customers away from the higher-priced cosmetics to the budget brands. Revlon Inc., one of the largest sellers of cosmetics in the United States, sells a less expensive brand in supermarkets and drugstores and also markets premium-priced lines such as Ultima and Borghese in department stores as part of a long-term strategy to sell to all segments of the market. The mass merchandisers use self-service displays in supermarkets, drugstores and variety chain stores, while franchised brands like Estee Lauder and Charles of the Ritz are sold in department stores, with makeup displays manned by trained sales personnel who demonstrate the wares to prospective buyers. The main differences between the mass merchandisers and the more expensive products, aside from prices, are the sales locations and the variations in shades and colors within the product line. Miss Hill estimated the overall industry growth at 1 percent. Frank Berger, president of Hazel Bishop, said that the company's sales had more than quadrupled over the past six months. At Maybelline, sales are 20 percent higher. Noxell's sales are running 14 percent above 1980. ''Their sales growth has been well over the industry norm.'' ''These less expensive brands are doing great,'' said Emma Hill, a cosmetic industry anaylst for Wertheim & Company, an investment firm based in New York. The Maybelline Company, a subsidiary of the Schering-Plough Corporation, and its rival, Cover Girl Cosmetics, made by the Noxell Corporation, are two examples of the flourishing among the less expensive brands. Though sales are relatively flat for cosmetics generally, mass merchandisers and the less expensive brands are enjoying record growth. Whatever the answer, as more and more people feel the effects of a souring in the economy, price differences in cosmetics are being taken more seriously by consumers. No, there's not, say the manufacturers of less expensive makeup. "We are very pleased to promote her and feel confident she willĮxceed our expectations again this year.Is there any difference between a lipstick that sells for $2.50 in a variety store and one that costs $8 in a department store? Yes, say the premium-priced cosmetic companies. Success the MBPI brands have enjoyed this year," Haynes says. In helping us reach our department goals, and key to the tremendous "Her hard work and tireless dedication have been instrumental She will report to senior vice president of marketing Shawn Haynes. Growth and development of the company's Wet 'n' Wild,īlack Radiance, Tropez and Artmatic cosmetics brands. In her new position Perez will help shape the long-term strategic Vice president of marketing at its Markwins Beauty Products Inc. (MBPI) has appointed director of marketing Tina Perez to the post of
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